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What Happens When You Don’t Define Your Brand Voice
If defining your organization’s brand voice is something you’ve been saving for later, guess what? Later is already here. And your brand has a voice, whether you’ve defined it or not.
A lot of business leaders and founders think brand voice is polish. They see it as a decorative touch, like TGI Friday’s flair or those last-minute farmhouse accents on home renovation shows.
Even some marketing leaders think that defining their brand’s voice can come after producing core sales and marketing materials. But the opposite is actually true. A differentiated brand voice should be part of the foundation that unifies your marketing efforts.
Every message your company sends already tells your audience something about your brand. Is that intentional or accidental? And in a time when anyone can create content with AI, are you willing to gamble with how you show up to your customers and prospects?
Let’s talk about the not-so-hidden costs of skipping brand voice and some “sound checks” you can do to avoid them. There are quick, practical ways to define and fine-tune how you show up—no painting or heavy lifting required.
